The apology issued by ACM Media following the publishing of the ad feels inadequate. At the very least, their ad process is broken. At worst, they knew what they were doing and were happy to sell their space.

In my opinion, this ad is wilfully ignorant, offensive and appalling. If I had this newspaper in my shop I’d misplace the entire delivery until returns time. The ad fails the company’s own published values, which include:

Kind – Being considerate, well-intentioned and thoughtful to others

• We are considerate and well-intentioned toward colleagues, clients, customers and communities

• We seek to create understanding and tolerance in times of discord

• We take time to support our team members and recognise a job well done

Tolerance. They failed.

The post ACM’s Newcastle Herald digs a new low with front page transphobic ad first appeared on Australian Newsagency Blog.



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